I've worked with search engine optimization for over 20 years — following the industry from its early days to today's AI-driven search. Sometimes you don't need a whole agency, just the right expertise at the right time: when you hire me, you get one experienced sparring partner who knows both the technicals and the strategy — and who does the work personally.
I adapt to the way you work, whether that's a few hours a month or a fixed seat on the team. Along the way I gladly share knowledge internally, so you stand stronger on your own.
after 6 months
An engagement that suits you
Hourly
Sparring, audits or urgent help when you need an expert for a few hours.
Retainer
A dedicated SEO partner working continuously on your visibility.
Project
A defined deliverable — e.g. a technical audit, migration or content plan.
What I can help you with
Over 20 years have given me broad experience across industries and the search engines' many changes. Here's some of what I'm most often hired for.
Technical SEO audit
I find and prioritise what's actually holding back your rankings — from crawling and indexing to speed and structure.
Keywords & content
A content strategy that matches search intent and builds authority over time — not just individual articles.
Local SEO
Get found by nearby customers — on Google Maps and in local searches that actually convert.
AEO, GEO & AI visibility
Search is changing. I help you get mentioned and cited even when the answer comes from an AI.
Analytics & reporting
Clear numbers on rankings, traffic and conversion — and honest recommendations on what to do next.
Training & sparring
I build up your team's skills along the way, so you become less dependent on external help over time.
Frequently asked questions
No. You choose the model that fits — from a few hours to a fixed monthly agreement you can cancel.
Yes. I act as an extension of your team, and gladly share knowledge internally along the way.
Technical improvements show quickly; lasting growth in visibility builds over weeks and months. I'm honest about expectations.
Need SEO expertise — without hiring?
Let's talk, and we'll find a model that fits your needs and budget.