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Digital advisory

A website without a strategy is just design

We help you make the right digital choices — before you invest. Goals, audience and channels mapped out, so the money goes where it has impact.

Book an advisory session What you get

Most bad digital investments happen because people build before they have a plan. Digital advisory gives you an independent view of where you stand, where you should be, and what's actually worth prioritising.

We translate goals into concrete actions — and are honest when something isn't worth the money. The result is a clear direction you can trust, whether we execute it together or you take it forward yourself.

When do you need advisory?

You're about to invest in digital

Get an independent assessment before you spend the budget — so you bet on the right place.

The results aren't coming

You have a website and channels, but it isn't converting. We find out why.

You're missing a plan

Many efforts, little coherence. We bring it together into one clear direction.

You're starting something new

A new website, new market or new product — start with the right foundation.

Concrete deliverable

What you walk away with — in black and white

No loose talk. You get a documented plan you can actually act on — whether you execute it yourself or together with us.

Written report with your current situation, findings and opportunities.
Prioritised action list with expected impact and order.
Clear goals and KPIs to steer and measure by.
Channel and content plan — where you should be, and why.
Budget guidance — where the money returns the most.
Follow-up meeting where we go through the plan together.
Before advisory
Scattered efforts, no common thread
“Some SEO?” “A campaign?” “A new website?” “Social now and then” “Lots of opinions”
Money is spent on isolated efforts that don't pull in the same direction.
After advisory
One prioritised plan
1Goals and audience set
2Actions prioritised by impact
3The right channels chosen
4Budget allocated where it delivers most

“We never recommend more than you need — we build what actually adds value.”

Frank Eirik Steffensen · SeoWeb AS

What you walk away with

01
Discovery & current situation

An honest assessment of where you stand today — technically, in content and in the market.

02
Goals & audience

Who are we talking to, and what should they do? Clear, measurable goals.

03
Concrete action plan

Prioritised actions with order, ownership and expected impact.

04
Follow-up

We follow up with you — and can handle the execution if you'd like.

Senior SEO advisor · 20+ years

Want 20 years of SEO experience on your team?

I'm Frank Eirik Steffensen, available as a consultant through SeoWeb — hourly, per project or on retainer. Let's have a no-obligation chat about how I can help your business specifically.

Frank Eirik Steffensen, Senior SEO-rådgiver
Frank Eirik Steffensen
Senior SEO advisor · SeoWeb

Unsure what fits? Have a short, no-obligation chat — and I'll point you in the right direction, with no strings attached.

FAQ

Frequently asked questions

What concretely do I get from the advisory?

A written report with a prioritised action list, goals and KPIs, a channel plan and budget guidance — in black and white, ready to execute.

Does advisory fit if we already have a team?

Yes. The advisory gives the team direction and prioritisation, and we gladly share knowledge internally along the way.

Is the advisory non-committal?

Yes. You walk away with a concrete plan you can execute yourself or together with us — the choice is yours.

Where do we start?

With a conversation about goals and your current situation. Then we go through data and access and create a plan.

Plan before you build

Book a no-obligation advisory session — we'll point you in the right direction.

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